Privacy

Privacy Policy

Last updated: 23 October 2026

1. Introduction

Welcome to The Prancing Pony Bakery.

We value the trust our customers place in us and are committed to protecting their personal information.

As an independent, UK-based home bakery specialising in handmade vegan biscuits, traditional baked goods and preserves, we understand the importance of privacy, transparency and responsible data handling.

This Privacy Policy explains how we collect, use, store, share and protect personal information when customers visit our website, purchase our products, subscribe to our newsletter or communicate with us.

We aim to handle all personal information fairly, lawfully and securely, in accordance with applicable UK data protection legislation.

2. Who We Are

The Prancing Pony Bakery is an independent food business operating in the United Kingdom.

For the purposes of applicable data protection legislation, the business owner is the data controller, responsible for determining how and why customers' personal information is processed.

Business details

• Trading name: The Prancing Pony Bakery

• Business address: Flat 227 Cottonfield Wharf, 4 New Union Street, Ancoats, Manchester M4 6FR

• Email: hello@prancingponybakery.com

• Website: prancingponybakery.com

• Instagram: @theprancingponybakery

Questions concerning this Privacy Policy or the handling of personal data may be directed to the contact details above.

3. Information We Collect

We collect personal information when necessary to operate our bakery, provide our services and communicate with customers.

Depending on how customers interact with us, this information may include:

Personal identification information

• Full name.

• Billing and delivery address.

• Email address.

• Telephone number, where provided.

• Information required to arrange local collection.

Order information

• Products ordered.

• Order dates and reference numbers.

• Purchase amounts.

• Delivery or collection preferences.

• Order history.

• Payment status and transaction references.

• Communications relating to orders, refunds or complaints.

Payment information

Payments may be processed using secure third-party payment providers.

The information available to us depends upon the payment method and provider used. We will identify the relevant provider and its role in processing payment information.

We will not request that customers send complete payment-card details through ordinary email or social media messages.

Communications

When customers contact us through email, our website or social media, we may retain the information they provide, including enquiries, feedback and correspondence.

Newsletter information

Where customers subscribe to our newsletter, we may collect their email address, subscription preferences and records of their consent.

Technical information

Depending on the website services in use, certain technical information may be collected, such as IP addresses, browser information, device type and website usage data.

Further information about cookies and similar technologies is provided below.

4. How We Collect Personal Information

Personal information may be collected when customers:

• Place an order through our website.

• Enquire about a product or service.

• Arrange collection or delivery.

• Subscribe to our newsletter.

• Contact us by email or social media.

• Submit feedback or a review.

• Request a refund or replacement.

• Browse our website, where technical